From Our Family to Yours
Eco-friendly Indoor Playsets For Kids
A family business that knows the importance of play
Imagination and play are the backbones of a child’s early development. Play is how they learn about the world. It introduces them to new ideas and cultures. And it’s how they relate to the people around them.
Seeing a child light up as they play and discover is inspiring. And we knew we wanted to be a part of that.
In 2018, with big ideas for childhood play and sustainability, my brother and I started Cassarokids. Our goal — design and manufacture sustainable wooden playsets for kids that fuel their imaginations while opening new doors into learning.
We also knew we wanted to build a better kind of business. Our products needed to be high-quality and long-lasting. And we wanted to give back to our world — not cut corners for profits.
At Cassarokids, we focus on:
Building long-lasting connections with our customers
Creating environmentally friendly and sustainable childhood products
Treating all our employees and partners with respect
Thank you for your support in maintaining these better business practices. The world is changing. And it’s up to all of us to reassess the impact we’re having on the environment with a new sense of urgency.
It’s because of you that we’re able to keep these promises to our customers, our people, and the environment. Respecting people and our world is more important than growing our business. But because of you we’re able to do both, and that keeps us inspired to work towards a better tomorrow.
Thank you for exploring our minority-owned, family business.
Now, time to play!
Nasir Sharafi / Co-Founder & Partner
Saber Sharafi / Co-Founder & Partner
Playtime you can feel good about
Our beautifully designed wooden play furniture is made to last for generations — meaning more fun for your family and less waste for our planet.
Instead of loud, plastic, battery-powered trinkets, you can gift your child hours of imaginative play. Spark their creativity while growing strong minds and bodies with our durable, wooden play structures and sets.
And when you’re done with your rocker or climber, pass it on to a family member or friend. These toys are designed for years of creative play, not landfills.
We only have one planet, and we want to leave it better for our children than we found it. That’s why we only source our wood from certified sustainable forests.
In these sustainable forests of New Zealand, beech and birch trees are cut carefully to preserve the ecosystem. And for every tree cut, a new one is planted.
Our playsets are made with only ecological material — solid beech wood, birch plywood, and water-based paints. All of our products are designed at our facility in Houston, and then third-party tested to ensure safety.
Each product passes all safety and chemical tests required by ASTM F963, the standards for toy safety in the US. They also meet all European toy safety standards and are CE certified.
Protect your family and your world with Cassarokids.
The power of community
Though we all come from different places with different cultures, one thing unites us — play. No matter where you are, you can look around and see children playing. It’s how we all begin our learning journey. And it’s a way to connect as adults.
Respecting each other and our individual journeys is crucial for building long-lasting relationships. That’s why we are dedicated to paying a living wage to all of our employees, partners, and suppliers. It’s socially fair and the right thing to do.
Even though we’re all about play, we take our global and social responsibilities seriously.